I give just a brief explanation as to what the terms mean
- Visits: This is the total number of visitors to the site.
- Unique: These are first time visitors to the site.
- Page views: These are the total number of pages viewed.
- Pages per Visit: This simply the number of pages viewed divided by the number of visitors.
- Bounce Rate % This indicates the number of visitors that open the front page and then leave without spending time on the site.